COMMUNICATION AND GLOBALIZATION

Communication has played a vital role in the transformation of society.Due to communication,newer society is formed.The basic element of communication process starts fron an individual and it results in mass communication.

In the point view of society,we have reached to global community.In the context of communication,we have reached mass communication of global scale.Globalization is the phenomenon by the help of which the existence of global community is possible.It helps in forming a new structure of human society.It is a two way process.It has affected media and media industry also have affect globalization.today's world is mediated world where the scope and role of media has been crucial.There is always agenda setting by the media.It is a factor which brings people together.We have conquered over time and space with the help of globalization.Mass media has been changing it's target area as well.Transformation of media has been from local to national,national to regional,regional to international and finally international to global.As every aspects has been changed to global our knowledge also must be global knowledge.Globalization has help to bring people from different country into one place and make the global society.Media connects with the world and bring people together emotionally and informatively although it may not be physically.